Australian Unity

Private health insurance, banking, and wealth aren’t always top of mind, so how do you transform the mundane into the memorable? Infuse campaigns with boldness, warmth, and honesty.

With over 180 years of experience enriching lives, Australian Unity proudly holds the title of Australia’s oldest member-owned wellbeing company. Since 2023, we’ve teamed up to turn heads, spark thoughts, and attract fresh faces while respecting Australian Unity’s established brand equity.

An image that reads 'Because one day Olivia will need a house deposit'. This sits on an orange background
An image of a toddler wearing a striped body suit reaching into a drawer
An image that reads 'Because one day, Mia will graduate.' This sits on a dark grey background
An image of two young girls in pink ballet leotards

Australian Unity Campaigns

Let’s face it – everyday consumers’ interaction with finance brands and their products is often low-touch, low-involvement. They’re checking an item off their to-do list without much emotional investment, making marketing challenging. It’s like trying to stand out in a crowd when everyone’s rocking the same outfit. Fortunately for our clients, we thrive on challenges and have perfected the art of standing out by waving our arms around the best.

We delve deep into the real-life challenges Australians grapple with, crafting campaigns that not only resonate but also genuinely make a positive impact on people’s wellbeing. Australian Unity’s brand values – bold, warm, honest – form the bedrock of our campaign initiatives. Moreover, our astute campaign creatives possess the secret sauce to deliver impactful emotional or rational appeals, expertly adjusting the dial based on the specific campaign requirements.

The cherry on top? It’s not just about creativity; it’s a tag-team effort. After we’ve nailed the campaign creative, we pass the baton to Australian Unity’s internal creative team. This not only assists our marketing buddies in keeping their budgets in check but also grants them the freedom to orchestrate the rollout in-house, using the assets for endless possibilities.

 

Campaign

Copywriting

Digital Assets

An image of a female sporting team chairing a player from the ground and cheering. The copy reads 'Go for Bronze, Australia'.

“Working with Studio Hoopla is always a great collaboration from the get-go. They take the time to truly understand our briefs, and I often find myself spoiled for choice with more than one amazing option. Their creative thinking shows a real understanding of the consumer problem and the key message, delivering fresh, original ideas that make an impact.”

Rosaline Natale, Senior Marketing Manager (Retail) at Australian Unity

An iamge of an Australian Unity campaign landing page
An image of an illustrated apple with a $1000 gift card popping out of it.
An image of an Australian Unity campaign landing page
An image of an Australian Unity campaign landing page shown on a mobile and an image of a social post posted by Australian Unity shown on a mobile
A collage image of digital banner ads for Australian Unity that read "Our premiums aren't full of premium"