Brand & visual identity development

Your brand identity is the public expression of what’s uniquely and wonderfully you. It’s your offer, voice, thinking, and personality. It’s logo design, colours, and typography. It’s illustration, icons, and all sorts of other design-type things that transform you into a very human financial services organisation – one that understands that money is ultimately about helping your clients live a better life. 

Understanding this is our edge.  

We know that in financial services, branding isn’t just about looking good – it’s about trust, credibility, and connection. Your brand identity can signal stability to investors, empathy to clients, and innovation to the broader market. 

And branding in financial services, in reality, is your edge. It’s us helping you stand out from the rest. It’s the visual tools and focused messaging that value-add to your business and resonate with your audience. Whether you need a brand identity built from scratch or an evolution of your existing one, we can tailor a solution that aligns with your goals.

We can develop a comprehensive brand toolkit and style guidelines, ensuring consistency across all touchpoints. This is vital for keeping you recognisable and uniquely you, no matter who’s working on the brand or where it’s seen. From corporate reports to customer-facing materials, we help you project a cohesive and compelling identity that leaves a lasting impression. 

Let’s create a brand that’s as unique as you are.