Future Fund
Change can be a rollercoaster, and guiding a team through it requires more than just a map. Future Fund embraced this challenge with a burst of vibrant communications, bringing cohesion and clarity to their staff during a period of transformation.
Australia’s Future Fund, a sovereign wealth powerhouse, is dedicated to securing the financial wellbeing of future generations. With a remarkable track record, it has achieved substantial long-term returns. It manages an impressive $272 billion, shaping and safeguarding the nation’s financial future.
Future Fund Staff Engagement
Culture is the heartbeat of success for Future Fund’s leaders. In 2020, they took a giant leap by investing in their workforce, creating a purpose-built office in Melbourne’s CBD. This space offered more than desks; it provided choices and places to meet, focus, and collaborate, all seamlessly integrated with the latest technology. Acknowledging the potential apprehension accompanying such organisational change, our mission, assigned by their marketing team, was crystal clear: take the staff on a journey from the CEO’s announcement to their first day in their new workspace.
How did we do it? Introducing the Accommodation 2020 project, or “A2020” for short—a unifying identity that coloured communications throughout the year. With its vibrant and informal expression, this internal identity seamlessly complemented the conservative external brand style. We launched the new look at the announcement event across branded t-shirts, environmental graphics, and a printed pocket guide, inspiring staff to explore their new ‘hood. Smoothly transitioning staff was our priority, and we also delivered two interactive PDF workplace guides. The first covered every aspect of induction, while the second, a light-hearted etiquette companion, illustrated behaviours to embrace and avoid in the workplace. After all, who doesn’t like good neighbours?
Brand Development
Publication
Print Production
Illustration
Staff Engagement
Digital Assets
Event
Copywriting
