Maxxia
Navigating the world of novated leasing can seem daunting. We partner with Maxxia to simplify the journey, empowering their customers to make savvy financial choices.
Maxxia (known as RemServ in Queensland) is one of the country’s top novated leasing and salary packaging providers, offering a tax-effective way for average Australians, including lower-paid workers in the health and charity sectors, to get into a new car. Since we teamed up, we’ve crafted engaging campaigns that connect with their audience, boost engagement, and cement their spot as an industry leader.
Maxxia Campaigns
With high living costs and changing interest rates, consumers are cautious about spending and often have little interest in seemingly complex financial concepts. If they don’t understand something, they won’t act. Our goal is to simplify novated leasing, leading with a clear ‘what’s in it for me’ benefit to engage customers and highlight Maxxia as the go-to provider for smart, straightforward leasing options.
We teamed up with Maxxia to help launch their new “Always On” above-the-line (ATL) campaign, which runs for six months to keep them visible during key moments in the customer buying journey. This new approach helps the brands stay top-of-mind and reach more potential buyers. We developed the “Budget Easing Novated Leasing” concept and scripts and worked closely with Creativa as they brought them to life for BVOD and radio. On top of that, we handled the Out-of-Home (OOH) and display elements, ensuring everything stayed consistent across channels, while collaborating smoothly with the broader creative team.
In addition to the ATL work, we handle Maxxia’s below-the-line (BTL) campaigns. We focus on hard-hitting sales strategies for vehicle offers that attract customers with compelling offers. We emphasise tax savings, cost benefits, and the ease of novated leasing, presenting everything in bite-sized, manageable pieces. Lead Generation campaigns, on the other hand, highlight significant tax savings and the convenience of novated leasing, particularly leveraging the Federal Government’s EV discount. Finally, our Educational campaigns simplify the complexities of novated leasing, addressing both practical and psychological barriers. By highlighting the personal support Maxxia offers, we ensure customers feel informed and confident in their decisions.
By balancing ATL and BTL strategies, we ensure Maxxia’s campaigns are memorable, cohesive, and impactful, empowering customers to make confident financial decisions.
Brand Development
Campaign
Copywriting
Motion
Collateral
“What I love about working with Studio Hoopla is their knack for coming up with unique and creative ideas, while understanding that feedback is a big part of the process. It’s rare to find a team that’s so open and collaborative. They make the whole process smoother, quicker and, honestly, a lot more fun.”
Melissa Winn, National Marketing Manager (Consumer) at McMillan Shakespeare
Together, we turn the complex into simple and the mundane into memorable, ensuring that customers are well-informed, assured, and ready to make the best financial decisions when leasing their next car.
