TelstraSuper

TelstraSuper had a brand they loved, but their evolving communications needs meant it was struggling to keep up. The solution was expanding the brand assets to grow with the fund.

In 2019, TelstraSuper, a leading profit-for-members superannuation fund, entrusted us with its creative vision. And we didn’t disappoint. Quickly becoming their go-to agency for all things branding, campaigns, social media, and staff communications, our collaboration has stood the test of time.

An image showing a series of covers of TelstraSuper brochures
Open annual report with a smiling woman hugging a black and white dog outside, and a table of contents on the right page.
Illustration of diverse people holding a banner with the Telstra Super logo, celebrating unity and teamwork.
An internal magazine spread showing TelstraSuper as an award winner
A mock up of a TelstraSuper social feed

TelstraSuper Brand Uplift

Their marketing team presented us with a pressing challenge. While deeply attached to its well-established and well-recognised visual identity, it had begun to feel outdated. It needed help to keep up with its evolving campaign and collateral needs. This resulted in a disjointed and inconsistent brand experience for members and added strain to their already stretched marketing team. Our mission? Inject some quick wins to give their brand the boost it needs.

We tackled the challenge head-on. First, we crafted an illustrative style that infused personality and warmth into their communications, making it easier to visualise abstract financial concepts. Introducing three new colours – watermelon, peach, and purple – softened their dominant and sometimes intimidating red, black, white, and grey palette. Lastly, we engineered flexible layout systems seamlessly integrating print and digital platforms, refined typography styles, and delicately applied their brand dot pattern. The end results? A modern, robust, and cohesive visual identity backed by a comprehensive style guide, ready for any challenge. TelstraSuper’s brand now stands as secure as its members’ financial futures.

 

Brand Development

Campaign

Publication

Print Production

Illustration

Infographics

Staff Engagement

Digital Assets

Event

Motion

Copywriting

Collateral

“Studio Hoopla raised the professionalism and quality of the TelstraSuper brand to a new standard that will support the fund for years to come. Their strategic understanding, creativity and ability to deliver was exceptional.”

Marnie Profitt, Digital Marketing Consultant at TelstraSuper

Email newsletter titled 'Super Insights' with a header logo, a photo of two seniors high-fiving, and articles about federal budget updates, financial advice, and retirement planning.
Screenshots of a presentation template with slides including titles, images of people, graphs, charts, and placeholder text, all set against a purple background.
A printed document titled 'Employer Schedule' with red headers and black text, partially visible on a light background.
Three colorful TelstraSuper branded tubes with motivational words: 'Buddy', 'Friend', and 'Mate' on a coral background.
Red and white vertical banners with the Telstra Super logo, displaying images of a woman with raised arms and a man with a child on his shoulders, promoting family and community connection.

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