Meet Dale Lacy

As Studio Hoopla’s resident beard-owner and man of few words, Dale puts up with plenty. Lucky for us, he is unflappable. The calm in our creative storm, Dale brings precision, perspective and effortlessly boosts the team’s cool factor by at least 500%. We posed a few questions to get a glimpse into his world as a Senior Designer.

I’m watching

I’m currently re-watching Scavengers Reign, which I first watched about 6 months ago and haven’t been able to stop thinking about since.

I’m listening to

Jeff Tweedy’s new EP has been on high rotation this week — also the newest My Morning Jacket album. When I’m working I listen to a playlist that I’ve been 'curating' for the last 4 or 5 years; Jon Hopkins, Ross from Friends, Moderat etc.

I’m reading

Currently reading Dust by Hugh Howey (book 3 in the Silo series).

I’m curious about

What comes after the AI sloppening that we’re currently in the middle of.

I’m working on

We're at the pointy end of a branding rollout for an investment firm, including collateral and templates, and a new website design — it's thrown up some interesting challenges for us to solve, and has been a fun project to work on.

I’m eating

Mostly just cheese.

In the Studio Hoopla team, I'm most likely to…

Forget to eat breakfast.