U Ethical
Effective communication can be lost when documents pass through many in-house hands or templates are stretched beyond the original purpose. Our fit-for-purpose and customisable templates strengthened communications and brand consistency all at once.
U Ethical, a trailblazer in Australia’s ethical investment landscape, is known for bold stances on moral matters. Their commitment to holding companies accountable on contentious issues solidifies their leadership in driving positive change.
U Ethical Digital Tools
U Ethical prioritises consistent communication with investors through two vital e-newsletters, focusing on ethical matters and fund performance. However, over time, these documents displayed signs of wear and aging as they navigated through various hands. The physical stress of bending, stretching, and multiple saves compromised their original integrity. Our mandate was to breathe new life into both templates, instilling a renewed trust and professionalism. The overarching goal was to ensure their sustained effectiveness and durability as they circulated.
Our solution involved creating two new templates within Marketo, their digital marketing automation software. The outcome? Slick, on-brand, visually harmonious templates with multiple module styles provide U Ethical maximum flexibility tailored to their specific content needs. We introduced an easy-to-use suite of icons to overcome challenges in obtaining imagery for news stories. Additionally, responding to the evolving demands of the workplace, we curated a suite of branded video conferencing backgrounds that completed U Ethical’s revamped digital toolkit.
Digital Assets
“Julie and the team understood just what we needed from the first meeting — and quickly set to work on developing a solution. We’re exceptionally pleased with the outcome but also how the process worked, with the Hoopla team always willing to introduce new design ideas to make sure we were happy with the result.”
Tim Ratcliff, Marketing Manager at U Ethical