Vision Australia

How do you raise money while adhering to COVID-safe restrictions? Our 20:20 challenge campaign inspired everyday Aussies to re-think fundraising challenges with fun, achievable ideas.

An image from a fundraising campaign for Vision Australia that reads '20:20 days without chocolate'

Even before 2020, Vision Australia was at the forefront, developing a self-service platform named My Vision for Vision. Tailored to cultivate a younger, more digitally savvy community, the platform aimed to foster fundraising for Australians with blindness or low vision. Despite the obstacles posed by the pandemic, our campaign, the 20:20 challenge, not only adapted but thrived in inspiring individuals to reimagine their fundraising strategies.

An image of a statement that reads 'What's your 20:20 vision?'. This sits on a blue background
An image of two people with cups of coffee looking at the Vision Australia website
An image of an eDM as part of the Vision Australia fundraising campaign
An image of a social profile using the fundraising graphics
An image that reads 'Pick an idea & create your fundraiser today'. This has navy blue illustrations surrounding it and sits on a yellow background
An image that reads '20:20 days without chocolate'

Vision Australia Fundraising Campaign

Embarking on creating a compelling Facebook campaign, we recognised that helping people get started was the biggest hurdle. Research indicated a desire to fundraise, but there needed to be more ideas. With restrictions limiting traditional fundraising avenues, our task was to craft a campaign that motivated a younger generation with easy and achievable ideas while cleverly referencing the year and perfect vision (‘20:20’).

Our upbeat animation showcased three potential ideas for one’s ‘Vision for Vision’ – engaging in a physical activity twenty times, giving up something for twenty days, or performing a selfless act twenty times. Both the video and accompanying post drove engagement to the platform. To further support fundraisers, we developed digital tools, including a video conferencing background image and a Facebook profile filter, along with emails aimed at helping fundraisers share their vision with their network and reach their goals. The platform continues to operate successfully, serving its purpose years after the campaign’s inception.

 

Brand Development

Campaign

Motion

Illustration

Digital Assets

“The social media and fundraising creative was definitely a standout for us, especially in terms of understanding our audience and the deliverables of the campaign. We can’t wait to work with Julie and the Hoopla team again!”

Dussy Kuttner, Community Fundraising & Event Marketing Manager, Fundraising at Vision Australia