TelstraSuper Annual Report Design
As part of our ongoing brand uplift, TelstraSuper tasked us with reimagining their annual report design, aligning it seamlessly with their new brand style and messaging.
TelstraSuper’s annual reports serve as a testament to its unwavering commitment to continual improvement for the benefit of its members. This pivotal report is a canvas, vividly portraying their tireless efforts, remarkable achievements, and ambitious future goals.
TelstraSuper Annual Reports
Our challenge was multifaceted – crafting an Annual Report that communicated TelstraSuper’s financial performance and results to its members and highlighted their unwavering dedication to sustainability and continuous improvement. This report needed to be visually captivating, easily navigable, and reflect their brand values, seamlessly transitioning between print and digital formats.
Our design approach embraced TelstraSuper’s expanded colour palette, introducing vibrant shades of violet, peach, and watermelon. Engaging infographics were strategically integrated to present complex financial information in an accessible format. To add a personal touch, candid snapshots of everyday life were seamlessly woven throughout the report, accompanied by expressive illustrative overlays, echoing TelstraSuper’s member-first approach. The consequence? A well-received 2021 Annual Report that communicated crucial information and resonated with the essence of TelstraSuper’s brand. So much so that we teamed up again to deliver every report since.
Publication
Brand Development
Infographics
Print Production
“On a personal level, Julie’s calm, professional and flexible manner was invaluable during this project. Her attentiveness to our needs, thoughtfulness and prompt service made this an enjoyable experience and met our ever-evolving deadlines.”
Agata Laskowska, Communications Consultant at TelstraSuper
