TelstraSuper
Valuing their people as the heartbeat of the Fund, TelstraSuper aimed to convey a powerful message – “We’re an organisation where everyone can grow and thrive.” Our mission was to bring it to life with an engaging approach, aligned with their redefined values and newly crafted EVP.
TelstraSuper’s People & Culture team is devoted to creating an exceptional employee experience, recognising that supporting their staff sets the stage for positive contributions, fulfilling careers, and a brighter future for the Fund’s members. With a focus on attracting and retaining top talent, the strategic realignment of values and the development of a new EVP marked a significant step forward, creating a win-win-win situation for the organisation.
TelstraSuper Employee Value Proposition
After six months of collaborative efforts, including focus groups and leadership input, TelstraSuper redefined its values and crafted a new Employee Value Proposition (EVP) to align with industry shifts and evolving work dynamics. This wasn’t just a tweak; it was a strategic realignment. Our task was to communicate this transformation internally and externally with a fresh and engaging approach, utilising video as the primary medium.
Our solution involved strategically blending messaging and visuals to provide a unique employee expression of the TelstraSuper Masterbrand. Featuring authentic staff as the faces of our creative concept, we gave a genuine voice to the essence of the EVP and values. The meticulous process, from scripting and storyboard animatics to group buy-in before shooting, resulted in a vibrant, professionally branded video – a valuable asset for long-term use. Additionally, we designed and installed thoughtfully crafted decals throughout the TelstraSuper office to extend the impact beyond the digital realm and into the physical workspace.
Brand Development
Staff Engagement
Motion
Environmental
Copywriting
“We’ve received so many comments on the video and how well it captures us, so well done. Thank you for bringing this all to life for us; it’s been such a success! You’ve absolutely smashed it and we couldn’t be happier.”
Rhi Fogel, Internal Communications Manager at TelstraSuper
