Straight to the pool room! 🏆

CareSuper brand identity guidelines

We’re proud to share that our work with CareSuper has picked up a run of awards over the last few months.

At the 2025 Transform Awards, the project was awarded Gold for Best Corporate Brand following a Merger or Acquisition, alongside a Bronze for Best Visual Identity from the Financial Services Sector. It was also awarded Silver in Identity and Branding in Finance at the BETTER FUTURE Melbourne Design Awards. That result automatically progressed the work through the BETTER FUTURE Australian Design Awards and on to the BETTER FUTURE World Design Awards, where it retained its Silver standing as the field expanded.

The new brand identity for CareSuper followed its merger with Spirit Super. The project was all about bringing two super funds together, finding common ground, and giving members a brand that felt clear, confident and, well… super.

Awards aren’t the reason we do what we do, we’re in it for the big ideas and brilliant clients. But it’s fair to say it’s nice to see the work recognised.

A big thank you to the team at CareSuper for trusting Studio Hoopla with such an important moment in their journey.

Read the case study here.

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