For when the logo is fine but the rest of the brand needs to catch up with it. Ten weeks to build the system around it, and to write down the strategy that underpins it.
Brand Tune-up
10 weeks
$35,000 + GST
You’re winning bigger clients. You’re pitching against firms whose brand makes them look safer, even when the offer is the same. The website, the fact sheets and the pitch pack each look like they came from a slightly different company. Or the logo is the only part of the brand anyone has ever properly agreed on.
The logo isn’t the problem. What’s missing is everything that should sit around it, and the strategy underneath that tells your team what to do with it. A Tune-up is sized for exactly that moment, where the logo has earned its place and the system around it needs building. Ten weeks, and your team walks away running a brand rather than reusing a logo. It’s the shortest route from a company with a logo to a company with a brand.
The strategy work
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Before anything else we write down what we’re solving. What’s working, what isn’t, what’s protected, what’s out of scope, and what success looks like in ten weeks. You sign it off, and it’s what we measure the work against at the end.
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The foundations, written down in one place. What you stand for, where you’re headed, what you believe, how you’re positioned, and the personality that comes with it. Most of this already lives in your business, in slightly different versions and places depending on who you ask. We draw it out, agree it with you, and document it as the single source of truth everything else in the project gets built on, which is why it comes first.
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Your two priority audiences, agreed with you in the Brand Brief. Who they actually are, what they’re trying to resolve, and what that means for the way you talk to each of them.
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Voice principles, a voice map, and before-and-after examples, so everything you publish sounds like it came from the same place. Written to be used by people who aren’t writers.
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Three propositions for each of your two priority audiences, written in your tone of voice. Ready to lift straight into a pitch pack, a web page or an outreach email without a rewrite.
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How you describe yourselves, at fifty, a hundred and two hundred words. For RFPs, intro decks, partner submissions and the website. Written once, so your team can reuse it rather than rewrite it each time.
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Custom prompts your team can use to draft on-brand content for the things you publish most often. Built on your finished strategy, so what comes out sounds like you.
The visual identity work
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Colour, typography, imagery, graphic devices, icons and the layout rules that hold them together. Built so the brand still looks like itself on a fact sheet, a conference banner and a LinkedIn post. At this tier that means primary and secondary palettes plus the colours you need for charts and tables, all checked for accessibility in print and on screen, a starter pack of six stock images, a graphic device that’s distinctively yours, and eight icons built around your value propositions.
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Chosen with you and designed through to final artwork. Pitch deck slides, report styles, fact sheets, eDM templates and letterheads, the pieces your team uses most.
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A starter set of guidelines covering the strategy as well as the visual system, and the thing your in-house team runs the brand from. Written to be used day to day, not filed and forgotten.
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A starter set of working files, templates and exportable assets. Adobe and Figma files for your designers. Word, PowerPoint and Canva templates for everyone else. Your team can produce their own marketing material from day one.
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Two sessions and three hours of your time, spread across the ten weeks and timed for the moments where your decision moves the work forward. We bring the work, you pressure-test it, and the call is made in the room.
Here’s how the ten weeks run
Strategy
The strategy workshop sits in week 3. By the end, you know who you are, who you’re talking to and how you sound.
Weeks 1 to 4
Visual Identity
The visual work starts while the strategy is being signed off, so the two overlap by design. The system is built around the logo you already have, which means the design time goes into the parts that were missing. By the end, the brand has a look that holds together everywhere it appears.
Weeks 4 to 6
Rollout and Handover
Your collateral is designed through to final artwork, then the guidelines and templates are built off it. By the end, your team has the files, templates and guidelines to run it themselves.
Weeks 7 to 10
Case studies
Two projects of a similar shape. What each brand was facing when they came to us, and what they walked away with.
Let’s talk
Ready when you are. Tell us what’s coming and when it needs to land. We’ll confirm a Brand Tune-up is the right size for it, and come back with a start date.